ELECTROLUX CONTRATA GERENTE DE MARKETING DE PRODUTO

Electrolux contrata Gerente de Marketing de Produto.Vaga para trabalhar em Curitiba.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Strategy and cyclical activities:

- Participate in and facilitate the development of the Regional Product Line marketing strategy as part of the overall Small Appliances Sector strategy and the Global PL strategy.

- Lead the way in defining and continuously refining the Regional PL Positioning and Purpose in line with Global PL

- Responsible for the Articulation of Wellbeing, Taste and Care into each key category for the PL/Region

- All of the above on Regional level with Local/Cluster differences highlighted

- Facilitating governance of the Regional PL Key categories Product plans (Generation plan, Technology Road Map, Lead Regions/Markets identification and launch/roll out plans by brand)

- Providing input to the PL Learning Plan (CJU)

- Core/extended team member in key regional Star projects responsible for defining key consumer insights including target segment and consumer personas, PVP/EVP, Brand articulation into PAP, key superiority/claims, How to Win

- Defining the Project learning Plan (together with Global PMD and CJU)

Development to launch: Commercial Launch

- Ensuring Lead Region/Market embracing (with Product Marketing, Brand and 360 activation) for an on strategy and insight commercial launch developmen

- Facilitating Support Regions alignment and timely input

- Together with Global PM develop and implement strategic partnerships with external brands and institutions, where existing partnerships are redundant

- Setting key parameters for launches (based on existing frameworks where relevant) – themes, naming, claims, PVP/EVP, AEC,

- Own/drive/sign off the IMAP for the region/SA (Responsible for all assets relating to level 1, 2 and 3 product launches

- Drive level 3 initiatives towards 360 marketing team and all basic support deliverables for level 1-2*

- SA owner of Instore and Online strategy - Work closely with the marketing organization (Brand/360 activation) and make a significant strategic input to the overall channel strategy that will ensure profitable growth in volume/market share

- Responsible for creating the Product Marketing Brief within each Project

- Drive level 3 initiatives towards 360 marketing team and all basic support deliverables for level 1-2*

- Work closely with the marketing organization (Brand/360 activation) and make a significant strategic input to the overall channel strategy that will ensure profitable growth in volume/market share

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED

- Customer focus, Commercial & growth drive
- Very good business sense and financial understanding
- Ability to coach and develop team
- Team player, able to influence and work well in a matrix organization
- Good communicator, builds networks and can leverage resources from different areas to work together towards overall objectives
- Ability to cross collaborate
- Strong, analytical skills with ability to see the big picture
- Comfortable with and can drive change
- Culturally aware and experience in remote management
- Able to plan and prioritize
- Excellent collaborative skills
- Influential leadership by positively engaging with peers in neighbor EMA organization to enable a brand first approach with truly seamless and integrated plans and activities.
- Inspirational thought leadership
- Capability and interest in making the Wellbeing Taste and Care coming alive throughout the team enabling creation of Branded PACS and marketing activities
- A strategic pragmatist
- Ability to translate business and marketing objectives within the region to on strategy execution that drive the commercial priorities in the markets
- Flexibility to travel about 70% of the time

POSITION REQUIREMENTS:

- BS degree
- Minimum 10 years of solid experience in product marketing or experience in commercial areas

REQUIRED LANGUAGES

- Proficient in English and Portuguese
- Spanish as a plus

Interessados cadastrem-se através deste link

Empresa
Electrolux is a global leader in home appliances, based on deep consumer insight and developed in close collaboration with professional users. We offer thoughtfully designed, innovative solutions for households and businesses, with products such as refrigerators, dishwashers, washing machines, cookers, vacuum cleaners, air conditioners and small domestic appliances. Under esteemed brands including Electrolux, AEG, Zanussi, Frigidaire and Electrolux Grand Cuisine, the Group sells more than 50 million products to customers in more than 150 markets every year. In 2013 Electrolux had sales of $15.1 billion and 61,000 employees.

For more information go to: www.group.electrolux.com

fonte: Meu Novo Trabalho

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